Demand that actually
converts to revenue.

Every ad network reports the revenue it believes it caused. Sum them across a portfolio and the total tends to exceed what actually landed against finance — because platforms double-count overlapping touches. Meanwhile, the channels that quietly compound — organic search, brand, direct — are systematically under-credited. Budget follows the loudest claim, not the reconciled one. Over a year that quietly costs several points of margin and starves the compounding investments.

• Blended CAC drifts up while platform-reported ROAS looks stable — a classic reconciliation gap
• Incremental spend is priced against last-click, not against reconciled contribution
• Brand and organic under-investment shows up as rising paid dependence next year
• Board-level media decisions are made without a defensible view of marginal return
• Finance and marketing stop trusting the same number — every review becomes a negotiation

Founders and CMOs at £5m–£150m businesses whose media has outgrown a single ad platform's dashboard. Typical operating model is one or two senior in-house marketers plus specialist partners — Attributed replaces or augments the paid, SEO, PR and demand functions with senior operators who share your accountability.

Senior media, SEO and demand operators own the channels, working from the same reconciled revenue model that Intelligence produces. Channel targets are set against attributed revenue, not platform revenue. We buy less where marginal return has collapsed; we buy more where the evidence supports it.

• Paid search and paid social — strategy, structure, creative, bidding and budget allocation
• SEO and content — technical, on-page, information architecture, editorial programme
• AEO / AI-search visibility — how your brand shows up in AI answers and generative search
• Digital PR and authority — earned coverage, expert commentary, backlink profile
• Demand generation and outbound coordination — with your SDR team or ours
• Channel and budget strategy — reconciled quarterly against attributed revenue, not last-click

Named senior operators are accountable for each channel — no rotating juniors, no anonymous "team". Media decisions, structural changes and bid strategy are authored and approved by the same person who sits in your review. Intelligence surfaces the evidence; operators make the commercial call.

• Findings — channels whose platform-claimed revenue diverges from reconciled outcomes
• Recommendations — budget reallocations grounded in marginal efficiency, not blended ROAS
• Alerts — sudden CPM shifts, creative fatigue, feed outages, or bidding-signal drift
• Implementation Packs — bid-strategy rebuilds, offline-conversion pipelines, creative test roadmaps

1. 1
   Reconcile the numbers

   Bring platform, GA4, CRM and finance revenue into one view — with confidence bands and known gaps documented.

2. 2
   Map marginal efficiency by channel

   Identify saturated and under-invested channels before touching the media plan.

3. 3
   Rebuild bid strategy against reconciled revenue

   Feed offline conversions and reconciled outcomes back into Google Ads and Meta so bidding optimises against revenue, not clicks.

4. 4
   Sequence a creative and landing-page roadmap

   Test where evidence says the incremental gain is, not where the brief is loudest.

5. 5
   Publish a weekly reconciled view

   One number marketing, finance and the board work from — with commercial commentary.

• Pre-flight — creative, tracking, feed and landing checks before spend scales
• In-flight — daily anomaly monitoring on CPM, CVR, contact rate and reconciled revenue
• Post-flight — reconciled contribution and marginal-return review against pre-agreed baseline
• Every material change opens an Implementation Pack with named owner, QA checklist and success metric

• Attributed weekly revenue view — reconciled across channels, not platform-inflated
• Channel-level Implementation Packs — each with brief, QA checklist and success metric
• Creative and landing page test roadmap with prioritised sequence
• Quarterly budget reallocation grounded in marginal return, not last-click
• Board-ready commercial narrative — what changed, why, and what to do next