Intelligence

Evidence, not opinions.
Around the clock.

Attributed Intelligence connects your revenue stack, reconciles the numbers continuously, and turns every finding into an Implementation Pack a senior operator can ship.

The commercial problem

Dashboards without decisions.

Most revenue teams don't lack data — they lack a reconciled, defensible view of what's real. Platform reports over-claim, analytics under-reports, finance disagrees, and every meeting becomes a debate. Intelligence is the always-on layer that closes that gap and turns the argument into a prioritised backlog.

The layer beneath every engagement

One reconciled evidence graph.

Acquisition
Demand
Activation
Convert
Retention
Compound
Connective spine
Attributed Intelligence

Reconciles evidence across the three capabilities and surfaces prioritised findings.

How the workflow runs

Connections in. Validated change out.

Five stages, always running. Nothing sits in a deck. Findings close when Intelligence sees the number move against baseline.

01
Connections

OAuth, read-only, consent-aware.

02
Evidence

Orders, spend, CRM and product events reconciled.

03
Findings

Ranked by impact and effort, confidence-scored.

04
Packs

Briefs with owner, QA checklist and success metric.

05
Validation

Re-measured against baseline until it moves.

The proprietary workflow

Connect → analyse → detect → prioritise → implement → validate → improve.

  1. 1
    Connect

    OAuth-based, read-only connections to the platforms already running your business.

  2. 2
    Analyse

    Events, spend, orders and CRM activity reconciled into one commercial graph.

  3. 3
    Detect

    Discrepancies flagged automatically — platform-claimed vs landed, funnel drop-outs, tracking regressions.

  4. 4
    Prioritise

    Findings ranked by impact, effort and confidence — reviewed with senior operators, not surfaced blindly.

  5. 5
    Implement

    Every high-priority finding becomes an Implementation Pack shipped by named operators.

  6. 6
    Validate

    Re-measured against baseline; findings close when the number moves, not when the ticket does.

  7. 7
    Improve

    The reconciliation model, taxonomy and priority backlog evolve with the business.

Operators plus technology

Technology handles the volume. Operators make the call.

Intelligence never signs off a media plan, sends an email or ships a change. It monitors, reconciles and surfaces evidence — commercial decisions stay with senior operators accountable to your business.

Technology handles the volume

Continuous evidence, surfaced for review.

  • Continuous monitoring of every connected platform
  • Reconciliation of order, ad, CRM and product data
  • Discrepancy detection across campaign, page, product and cohort
  • Findings ranked by commercial impact and effort
Senior operators make the decisions

Commercial judgement, defended in the boardroom.

  • Experienced marketers, analysts and engineers review the evidence
  • Recommendations are challenged and prioritised before they become Packs
  • Operators ship the change and defend the result
  • Nothing goes live because a model said so — an operator signs it off
Outputs

From finding to shipped change.

Every high-priority finding becomes an Implementation Pack — the issue, why it matters, prioritised steps, QA checklist, owner and success metric. Packs open tickets. Tickets close on validation, not on completion.

The Pack
Brief, owner, QA checklist, success metric

Every finding ships as a scoped Pack — not a slide. Ownership is explicit before work starts.

The ticket
Opens against the right team

Packs route to media, CRO, engineering, lifecycle or measurement — never to a shared inbox.

The validation
Closes when the number moves

Attributed Intelligence re-runs the measurement against baseline and either closes the finding or reopens with evidence.

Findings, Recommendations & Alerts

What Intelligence surfaces daily.

  • Findings — reconciliation drift, funnel regressions, cohort collapse, tracking gaps
  • Recommendations — prioritised, confidence-scored changes with commercial impact estimates
  • Alerts — SLA breaches, consent drops, feed outages, sudden pipeline stalls
  • Implementation Packs — the mechanism through which findings become validated revenue movement
Implementation priorities

How a new engagement gets to evidence fast.

  1. 1
    Authorise the read-only connections

    OAuth-based, consent-aware; nothing is shared or written.

  2. 2
    Reconcile the first commercial view

    Platforms vs orders vs CRM vs finance — with confidence bands documented.

  3. 3
    Open the first Packs

    Highest-impact, highest-confidence findings scoped as Implementation Packs with named owners.

  4. 4
    Ship, re-measure, close

    Findings close on validation against baseline, not on ticket completion.

  5. 5
    Publish the weekly commercial narrative

    Board-ready, with underlying evidence attached.

Success metrics

Time-to-evidence and time-to-impact.

Setup
Connected and reconciling in weeks, not quarters
Throughput
First evidence-graded findings early in the engagement
Impact
Validated revenue movement within an agreed measurement window
Supported today

Read-only. OAuth-based. Consent-aware.

Intelligence · supported today

OAuth-based, read-only, consent-aware.

Attributed connects to the platforms already running your business. Connections are read-only by default and revocable from your workspace at any time.

  • Google Analytics 4Events & sessions
  • Google Tag ManagerServer & web
  • Google AdsSpend & conversions
  • ShopifyOrders & customers
  • HubSpotCRM & pipeline
  • SlackAlerts & workflow

Additional platforms onboarded per engagement.

See Intelligence in a Growth Review.

Connect your platforms read-only. We'll walk through the reconciliation gap and the first findings live in the session.