Field notes on ecommerce
revenue intelligence.
Frameworks, diagnostics and benchmarks from the Attributed team — written for ecommerce, growth and analytics leads.
Seven domains.
One revenue stack.
The discipline of continuously monitoring what your stack can attribute.
How much revenue you can actually see, traced end-to-end.
UTMs, click IDs, GTM, consent and event reliability.
Funnel leaks, friction patterns and prioritised experiments.
Spend quality, signal strength and wasted budget.
Inventory, bestsellers, margin and discount dependency.
Repeat rate, LTV and post-purchase performance.
Ten field notes,
and counting.
The first edition of the Attributed library. New entries published as the platform expands.
What is Attribution Intelligence and why ecommerce needs it
Dashboards report. Attribution Intelligence monitors, detects and prescribes. Why the discipline matters in 2026.
The Revenue Visibility Score, explained
A single number for the share of revenue you can trace end-to-end — and the five tiers that make it up.
MER vs ROAS: which number actually runs your media
Platform ROAS is a fiction the platforms write. MER is the number your finance team trusts. How to use both without contradicting yourself.
A 12-point checkout conversion audit
A diagnostic you can run on your own checkout in an afternoon. Twelve checks that catch where most of the basket-to-order drop-off actually happens.
Server-side tracking for ecommerce, without the mythology
What server-side tracking actually solves, where it doesn't help, and how to decide whether your store needs it this quarter.
Product feed hygiene: the silent driver of paid performance
Your Google Shopping and Meta catalogue feeds quietly decide a third of your paid efficiency. The checks most teams skip.
Repeat-purchase economics for ecommerce operators
Why the second order changes everything, how to measure repeat properly, and the metrics that survive contact with reality.
Why your Shopify and GA4 revenue never agree
Six root causes behind GA4 under-reporting, the 10% tolerance heuristic, and a diagnostic you can run today.
A practical UTM tracking framework for ecommerce
Naming conventions, paid social leak patterns, click ID fallbacks and the governance that keeps it working.
The five silent CRO leaks draining ecommerce revenue
Mobile checkout, weak PDPs, trust signal gaps, broken filters and post-purchase friction — how to find and close them.
The Attributed Briefing.
One short edition every two weeks. Field notes from the agents, new frameworks, and diagnostics you can run on your own stack.
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