Embedded partnership,
not vendor relationship.
For a small number of clients per year, Attributed operates as an embedded growth partner — with shared roadmap, shared operating cadence and, where fit, data and margins allow, commercial alignment to outcomes.
One senior team, one roadmap, one commercial conversation.
RAP is not a discount, not a bigger retainer, and not a guarantee of results. It is a different operating model — where Attributed acts as an embedded growth partner alongside your leadership team, on a scope broad enough that the recommending team is the shipping team, and where measurement is agreed at the start rather than argued at the review.
Advisory. Embedded. RAP.
Senior operators on a scoped roadmap.
- Retainer sized to scope
- Attributed operators own delivery across capabilities
- Weekly operating cadence
- Fixed commercial exposure
Embedded plus shared commercial roadmap.
- Retainer plus optional outcome-aligned component
- Executive sponsorship required both sides
- Baseline and attribution model agreed before signing
- Roadmap owned jointly with your leadership
- Selective: a small number of engagements per year
Selective by design.
- Businesses with £2m+ annual marketing investment, or clear ambition to reach it
- Founders or commercial leaders who want one team accountable, not a vendor stack
- Product / service margins that make outcome alignment mathematically possible
- Willingness to share the data required to reconcile revenue honestly
- Sufficient operational capacity to implement the shipped changes
Beyond a standard engagement.
- Senior operator team across acquisition, activation, retention and intelligence
- Attributed Intelligence connected, monitored and reconciled continuously
- Weekly operating cadence with your commercial leadership
- Shared 90/180/365-day roadmap with agreed measurement
- Board-ready commercial narratives every quarter
- Executive sponsorship and access to commercial leadership
- Data access to reconcile revenue honestly (finance, CRM, ecommerce)
- Operational capacity to implement shipped changes
- Willingness to agree baseline and attribution model at the start
- Openness about margins, targets and constraints
Baseline agreed at the start, not the review.
Before we sign, we agree the baseline (usually a trailing quarter or year), the attribution model (multi-touch, reconciled against finance), and the success metric (attributed revenue, pipeline value, retained ARR, or invoiced revenue depending on model). Intelligence produces the numbers; both parties see the same evidence, at the same time, every week.
Three components, mixed to fit.
- Retainer — for the core embedded operating cadence, sized to scope
- Day-rate — for out-of-scope delivery when the roadmap surfaces it
- Outcome-aligned — a component priced against a jointly-agreed uplift over baseline, capped and defined at the start
We don't publish fixed numbers because the honest answer depends on your business. What we can commit to is transparency about how the components fit together and what the total commercial exposure looks like for both sides — before you sign.
Five conversations before we start.
- 1Conversation 1Growth Review45 minutes with a senior operator to understand your commercial model and current constraints.
- 2Conversation 2Data reviewRead-only connection to your key platforms so Intelligence can reconcile the baseline honestly.
- 3Conversation 3Roadmap workshopHalf-day session with your leadership to agree the 90/180/365-day priorities.
- 4Conversation 4Commercial proposalWritten proposal covering scope, commercials, baseline and success measure.
- 5Conversation 5Executive sign-offSigned with your executive sponsor. Operating cadence starts within 14 days.
Being honest about the boundaries.
Is RAP a guarantee of results?+
No. Growth depends on inputs neither party fully controls — market, product, competition, execution capacity, macro. RAP aligns commercial incentives around agreed success measures. It does not underwrite outcomes.
Do you take equity?+
Not by default. For specific engagements where it makes commercial sense, an equity component can be discussed — but only where it is aligned with the scope of work.
Can we cancel?+
Yes. RAP engagements run on quarterly notice from either side. Where an outcome-aligned component is in effect, its measurement window is honoured to the end of the period.
Can you work with our existing agencies?+
Often, yes. RAP requires clear scope boundaries so accountability doesn't blur. We can help you rationalise a vendor stack as part of onboarding if useful.
Apply for the Revenue Acceleration Partnership.
RAP places are limited by design. Start with a Growth Review — we'll tell you honestly whether it's the right structure for your business.