Pipeline you
can defend.
B2B growth is not a lead-volume problem. It is a pipeline-integrity problem — from demand generation through to closed revenue and expansion. Attributed connects every stage against CRM evidence, so marketing, sales and finance work from one commercial view.
From demand to closed revenue — and expansion.
Six connected stages, one evidence spine. Each stage owned; each hand-off measured; each contribution reconciled against opportunity and closed value, not form fills.
- 01DemandPaid, SEO, content, outbound
- 02EnquiryForms, demos, inbound
- 03MQL / SQLQualification against sales reality
- 04OpportunityCRM-tracked buying committee
- 05Closed revenueMulti-touch, evidence-supported
- 06ExpansionRenewal, cross-sell, net revenue retention
Pipeline creation, pipeline conversion, account expansion.
Most B2B teams optimise one and neglect the other two. The connected system treats them as three distinct commercial problems, sequenced against your actual bottleneck.
Enough of the right accounts entering the funnel with the right context — measured against SQL and pipeline value, not MQL volume.
Enquiries reaching opportunity and close — measured against SQL-to-close and cycle time, not form fill.
Existing accounts renewing and expanding — measured against net revenue retention, not just gross churn.
Configured for buying committees, long cycles and CRM evidence.
Paid, SEO, content and outbound coordinated against SQL and pipeline value. Buying committees mapped and served consistently across channels — not one persona at a time.
Landing pages, forms, demo flows and sales enablement rebuilt around senior-buyer objections. MQL scoring re-scored against SQL-to-close, not form fill.
Expansion, cross-sell and net revenue retention as marketing responsibilities. Renewal treated as a revenue programme, not a customer success afterthought.
One reconciled evidence graph across CRM, ads and web. Attribution windows matched to how your buyers actually decide — not last-click.
Four B2B growth systems.
Pick the closest fit — a Growth Review will confirm whether the model is right for your specific bottleneck.
Multi-channel demand engineered around SQL and pipeline value, not MQL vanity.
Named-account plays coordinated across paid, content, sales and CRM — measured against opportunity value.
Free-trial, PLG and sales-led motions attributed against ARR, expansion and net revenue retention.
Long consideration cycles, senior buyers, high-value engagements. Positioning, authority and pipeline that reflect that.
CRM evidence, buying committees and honest attribution.
HubSpot (or equivalent) is the source of truth for opportunity and close. Marketing platforms are joined to it, not the other way round.
Multiple contacts, multiple disciplines, one account narrative. Contribution is scored at account level.
MQL → SQL and SQL → opportunity are measured hand-offs with agreed definitions, not silent transitions between teams.
Windows aligned with how your market actually buys. Multi-touch, not last-click; evidence-supported, not model-guessed.
iOS, consent, view-through and offline conversions cap what any attribution model can prove. We report confidence bands honestly.
One weekly commercial review, one shared roadmap, one shared definition of a good week — before any campaign is launched.
Findings become Implementation Packs — not slides.
Every prioritised finding — a misqualifying MQL definition, an under-served buying-committee role, a leaking demo-to-opportunity step — is scoped as an Implementation Pack. Brief, owner (yours or ours), effort estimate, QA checklist, success metric. Packs open tickets against the right team and stay open until Attributed Intelligence validates the change against baseline.
Book a Growth Review.
Bring your CRM read-only. We'll walk through what happens when marketing and sales share the same evidence graph.