Intelligence · Diagnostic modules

Specialist modules.
Operator-owned decisions.

Ledger, Signal, Pulse, Vector, Scout, Merchant, Loop and Forge are the current diagnostic architecture inside Attributed Intelligence. Each has a specific monitoring job. None of them send commercial communications, launch campaigns or move budget — senior operators do, informed by what the modules surface.

The boundary, made explicit

What the modules do — and what they don't.

Modules do
  • • Monitor connected platforms continuously, read-only
  • • Reconcile numbers across sources with confidence bands
  • • Detect regressions, drift and cohort collapse
  • • Rank findings by impact, effort and confidence
  • • Draft Implementation Packs for senior-operator review
Modules do not
  • • Send commercial communications to customers
  • • Launch, pause or reallocate ad campaigns
  • • Move budget or change bid strategy autonomously
  • • Ship code, content or lifecycle changes without operator sign-off
  • • Make commercial decisions on behalf of your business
Operators plus modules

Modules surface evidence. Operators decide.

Technology handles the volume

Continuous evidence, surfaced for review.

  • Continuous monitoring of every connected platform
  • Reconciliation of order, ad, CRM and product data
  • Discrepancy detection across campaign, page, product and cohort
  • Findings ranked by commercial impact and effort
Senior operators make the decisions

Commercial judgement, defended in the boardroom.

  • Experienced marketers, analysts and engineers review the evidence
  • Recommendations are challenged and prioritised before they become Packs
  • Operators ship the change and defend the result
  • Nothing goes live because a model said so — an operator signs it off
The current architecture

Eight specialist modules. One reconciled view.

L
Ledger
Revenue reconciliation

Reconciles orders, spend and CRM into one commercial view that every other module works from.

Reads: orders, spend, invoices
S
Signal
Attribution & channels

Watches channel-level attributed revenue against platform-claimed revenue and flags drift for operator review.

Reads: ad platforms, GA4, orders
P
Pulse
Conversion health

Monitors funnel, checkout and form conversion at cohort level and surfaces where friction is compounding.

Reads: GA4, GTM, form data
V
Vector
Segmentation & audiences

Maintains cohort and audience definitions that operators use, kept honest against behavioural evidence.

Reads: CRM, orders, product events
S
Scout
Category & search

Tracks organic, brand and AI-search visibility and how it correlates with attributed pipeline or revenue.

Reads: search console, rank data, brand tracking
M
Merchant
Catalogue & margin

Watches product feed hygiene, bestseller availability and margin exposure so paid never scales into empty shelves.

Reads: Shopify, feed, ad platforms
L
Loop
Lifecycle & retention

Tracks cohort retention curves, reactivation triggers and lifecycle programme performance against contribution margin.

Reads: CRM, ESP, orders
F
Forge
Change & validation

Tracks the Implementation Pack ledger — what's open, what shipped, what validated against baseline.

Reads: internal ticket store, baselines

Module coverage evolves per engagement — this is the current diagnostic architecture, described honestly. Modules do not send commercial communications, launch campaigns or move budget on their own. Every action taken on your stack is authored, approved and shipped by a senior Attributed operator or your team.

How a module produces a Pack

From detection to operator review.

  1. 1
    Detection

    Module observes a signal that crosses its threshold — reconciliation drift, cohort collapse, tracking regression.

  2. 2
    Confidence scoring

    The finding is scored against baseline, sample size and known limitations.

  3. 3
    Draft Pack

    A prioritised Implementation Pack is drafted with problem statement, success metric and prioritised steps.

  4. 4
    Operator review

    A named senior operator reviews, refines or rejects the draft with reasoning captured.

  5. 5
    Ship & validate

    Approved Packs open tickets against the right team; validation re-measures against baseline until the finding closes.

Findings, Recommendations & Alerts

What surfaces from the modules.

  • Findings — reconciled discrepancies, cohort regressions and tracking drift, confidence-scored
  • Recommendations — specific changes tied to commercial impact estimates, for operator review
  • Alerts — SLA breaches, feed outages, sudden consent drops, unusual pipeline stalls
  • Implementation Packs — the mechanism through which findings become validated revenue movement

See the modules discussed in a Growth Review.

A structured introductory conversation with a senior operator about how the diagnostic architecture would apply to your commercial model.