Paid acquisition, reconciled against qualified revenue.
Connect Google Ads to Attributed Intelligence to reconcile platform-claimed conversion value against analytics, commerce and CRM evidence — and tighten the qualified-revenue feedback loop.
Platform-reported ROAS is the input. Qualified revenue is the answer.
Attributed Intelligence connects to Google Ads and reads spend, campaign structure, conversion actions and reported values. We reconcile the platform-claimed picture against analytics, commerce and CRM evidence — and where the return signal fed back into bidding is incomplete, we help fix it. We do not claim deterministic cross-platform attribution; confidence is always framed against consent, tagging state and platform-side limits.
What Google Ads contributes to the reconciled view.
Spend & structure
Campaigns, ad groups, budgets, bidding strategy and targeting posture.
Delivery & click evidence
Impressions, clicks, CPCs and quality signals by campaign and match type.
Conversion actions
Configured conversion actions, categories, values, attribution models and offline import status.
Reported value
Platform-claimed conversion value — reconciled against attributed and finance-recognised revenue.
Where paid media over- or under-invests
- — Reported ROAS materially higher than qualified-revenue ROAS.
- — Conversion actions counting duplicates, micro-conversions or low-quality leads.
- — Smart bidding starved of offline conversions or qualified-revenue values.
- — Brand campaigns crowding non-brand share of budget.
- — Consent, tagging or attribution-model gaps distorting decision inputs.
How senior operators respond
- — Rebuild the conversion action set around commercially meaningful events.
- — Wire qualified-revenue offline conversions back into bidding via enhanced/OCI.
- — Reallocate budget away from campaigns whose reconciled contribution is thin.
- — Tighten targeting or negative-keyword coverage against reconciled search terms.
- — Reset performance narratives with leadership using the reconciled numbers.
From reconciled ROAS to shipped change.
Google Ads evidence flows into Implementation Packs alongside GA4, GTM and commerce/CRM inputs. Each Pack sets out the finding, the reallocation or instrumentation change proposed, the owner and the QA plan.
Paid-media lead with analytics support; finance where budget reallocation is material.
Reconciled-ROAS review, offline import health, budget-shift monitoring and reporting parity.
Marginal efficiency, revenue quality, EBITDA protection, reduced value leakage.
Stop paying for conversions that don't turn into revenue.
45 minutes with a senior operator to review your conversion quality, offline conversion imports and reconciled ROAS.