1. Agreement
These Terms of Service ("Terms") form a binding agreement between Attributed Ltd, a company registered in England and Wales ("Attributed", "we", "us"), and the organisation that opens a workspace or otherwise uses the Service ("Customer", "you"). The person accepting these Terms represents that they have authority to bind the Customer.
These Terms incorporate by reference the Privacy Policy and, where applicable, the Data Processing Addendum, together with any order form or plan-specific terms executed between the parties.
2. Definitions
- Service — the Attributed platform, the agent runtime, the integrations made available within it, the Attributed tracking layer and the documentation.
- Workspace — the tenant created by the Customer to use the Service.
- Authorised User — a person whom the Customer permits to access the Workspace.
- Customer Data — data ingested from Customer integrations or storefront, processed by Attributed on the Customer's instructions.
- Findings — diagnostic outputs produced by Attributed agents.
- Implementation Pack — a structured set of recommended changes generated from one or more Findings.
- Credits — the metered allowance used to run scans, produce Findings and generate Implementation Packs.
- Documentation — the technical and user documentation published by Attributed.
3. Accounts and Authorised Users
The Customer is responsible for the actions of its Authorised Users, for the accuracy of registration information, for keeping credentials secure, and for promptly removing Authorised Users who no longer require access. Attributed may require identity verification for Workspace owners. The Customer must promptly notify Attributed of any suspected unauthorised access.
4. The Service
Attributed provides Attribution Intelligence for Ecommerce. The Service connects to the Customer's ecommerce, analytics, advertising and messaging stack via OAuth and runs a fleet of specialised agents — including Ledger, Signal, Pulse, Vector, Scout, Merchant, Loop and Forge — to detect tracking gaps, revenue mismatches, conversion leaks and merchandising issues, and to produce Findings, alerts and Implementation Packs.
The composition of the agent fleet, the integrations supported, and the underlying algorithms and models may evolve. Attributed will not materially reduce the committed functionality of a Customer's paid plan during a paid term without notice.
5. Plans, credits and billing
Paid plans are billed monthly in advance, in the currency stated on the order form or the in-app billing screen. Credits are allocated at the start of each billing period and reset at the end of it. Unused Credits do not roll over. Overage usage above the plan allowance, where enabled, is billed in arrears at the per-Credit rate stated in-app at the time of consumption.
Fees are exclusive of VAT, sales tax and similar taxes, which the Customer is responsible for paying where applicable. Invoices are due on issue and payable within the period stated on the invoice. Overdue amounts may bear interest at the statutory rate. We may suspend the Service for non-payment after reasonable notice.
Except where required by law, fees are non-refundable. Where Attributed offers a free trial, the trial converts to a paid plan at the end of the trial period unless the Customer cancels beforehand.
6. Subscription term and renewal
Subscriptions renew automatically at the end of each billing period for an equivalent period at the then-current price unless the Customer cancels through the in-app billing controls or by written notice before the renewal date. Cancellation takes effect at the end of the current paid period; the Customer retains access until then.
7. Customer responsibilities
The Customer agrees to:
- ensure it has a lawful basis to ingest, share and process the Customer Data it directs Attributed to process;
- obtain and maintain all consents, disclosures and notices required from end users, including for the deployment of the Attributed tracking layer on its storefront;
- grant the OAuth scopes that are appropriate to the work it asks Attributed to perform and revoke them if its requirements change;
- maintain accurate billing and account information; and
- comply with the Acceptable Use rules in section 8.
8. Acceptable use
The Customer must not, and must not permit any Authorised User or third party to:
- reverse engineer, decompile or attempt to derive the source code of the Service except where permitted by law;
- circumvent technical limits, rate limits or Credit allowances;
- upload, store or transmit any malicious code, virus, worm or other harmful component;
- use the Service to process special-category personal data (such as health, biometric or political-opinion data) without a written addendum;
- use the Service to harvest data about a third party in breach of that third party's terms;
- resell, sublicense or expose the Service to end users outside the Customer's organisation without prior written agreement; or
- use the Service in any way that infringes applicable law, the rights of others, or the terms of an integrated provider.
9. Customer Data and licence
As between the parties, the Customer retains all rights, title and interest in and to Customer Data. The Customer grants Attributed a non-exclusive, worldwide, royalty-free licence to host, copy, transmit, display and process Customer Data, to create derived analytics and aggregated, de-identified statistics, and otherwise to perform its obligations under these Terms.
Attributed may use aggregated, de-identified statistics that do not identify the Customer or any individual to improve and operate the Service. Attributed will not use Customer Data to train any model that is shared with other customers or third parties.
10. Integrations and third parties
The Service interoperates with third-party platforms and APIs (including Shopify, WooCommerce, Magento, GA4, GTM, Google Ads, Meta, Klaviyo and Slack). Use of those platforms is governed by the relevant provider's own terms. Attributed is not responsible for changes, outages or deprecations in third-party platforms and does not warrant the continued availability of any specific integration. Where a provider revokes Attributed's access or changes its scopes, the affected functionality may be reduced or unavailable.
11. Implementation Packs and advisory nature
Findings and Implementation Packs are produced by automated diagnostics and are advisory. They are designed for review by a qualified human before any change is applied to a Customer's stack. The Customer is solely responsible for verifying and applying recommendations, for the consequences of doing so, and for testing the outcome.
Where an Implementation Pack proposes a change that Attributed can execute on the Customer's behalf (for example a Tag Manager container edit), Attributed will only do so after explicit in-app approval by an Authorised User with the appropriate role.
12. AI and model output
The agent runtime uses large language models and other machine-learning techniques. Model output is probabilistic and may contain errors, omissions or inaccuracies. The Customer must independently assess Findings and Implementation Packs before acting on them. Attributed disclaims responsibility for losses arising from the Customer's failure to do so.
13. Intellectual property
Attributed and its licensors retain all rights, title and interest in and to the Service, the Documentation, the agent runtime, the algorithms, models, prompts, templates and all derivative works thereof. No rights are granted other than the limited rights expressly granted in these Terms.
If the Customer provides feedback or suggestions, Attributed may use them without restriction or obligation.
14. Confidentiality
Each party will protect the other's Confidential Information using at least the same degree of care it uses to protect its own confidential information of like importance, and in no case less than reasonable care. Confidential Information does not include information that is or becomes publicly available without breach, independently developed without use of the other party's Confidential Information, or rightfully received from a third party without restriction. Confidentiality obligations survive for three years following termination.
15. Data Processing Addendum
Where Attributed processes personal data on behalf of the Customer, the parties' respective obligations are governed by the Attributed Data Processing Addendum ("DPA"), which is incorporated into these Terms by reference and available on request from legal@attributed.io. The DPA includes the European Commission's Standard Contractual Clauses and the UK International Data Transfer Addendum, as applicable.
16. Security
Attributed maintains administrative, physical and technical safeguards designed to protect the security, confidentiality and integrity of Customer Data. A summary of these safeguards is set out in the Privacy Policy and in more detail in our security overview, available to qualified prospects under NDA.
17. Service levels and support
Attributed targets 99.9% monthly uptime for the production Service, excluding scheduled maintenance and force majeure. The Customer's exclusive remedy for sustained uptime failures, where a service-level addendum applies, is the service credit set out in that addendum.
Support is provided in English via in-app messaging and email at support@attributed.io. Response targets depend on the plan and severity of the issue and are set out in-app and in any applicable order form.
18. Suspension
Attributed may suspend the Service or specific functionality if the Customer or an Authorised User: (a) fails to pay undisputed fees when due; (b) breaches the Acceptable Use rules; (c) creates a security, integrity or legal risk; or (d) is the subject of a credible third-party complaint. Where practicable Attributed will provide reasonable advance notice and an opportunity to cure.
19. Termination
Either party may terminate these Terms for material breach by the other if the breach is not cured within 30 days of written notice (or immediately if the breach is incapable of cure). Either party may terminate immediately on the other's insolvency or analogous event.
On termination: (i) the Customer's access to the Service ends; (ii) Attributed will make Customer Data available for export for 30 days, after which it will be deleted or anonymised in line with the Privacy Policy and the DPA; (iii) the Customer remains liable for unpaid fees accrued before termination; and (iv) provisions intended to survive will survive (including sections on Confidentiality, Intellectual Property, Liability, Indemnification, Governing Law and General).
20. Warranties and disclaimers
Each party warrants that it has the authority to enter into these Terms and will comply with applicable law in performing them. Attributed warrants that it will provide the Service with reasonable skill and care.
Except as expressly set out in these Terms, the Service is provided "as is" and Attributed disclaims all other warranties, express or implied, including the implied warranties of merchantability, fitness for a particular purpose and non-infringement. Attributed does not warrant that the Service will be uninterrupted, error-free or that any specific outcome — including revenue uplift, ROAS improvement or measurement accuracy — will be achieved.
21. Indemnification
Attributed will defend the Customer against any third-party claim alleging that the Service, when used in accordance with these Terms, infringes that third party's intellectual-property rights, and will indemnify the Customer against damages finally awarded by a court of competent jurisdiction or agreed in settlement.
The Customer will defend Attributed against any third-party claim arising from Customer Data, the Customer's storefront deployment of the Attributed tracking layer, or the Customer's breach of these Terms (including the Acceptable Use rules), and will indemnify Attributed against damages finally awarded or agreed in settlement.
The indemnified party must promptly notify the indemnifying party of the claim, give it sole control of defence and settlement (provided no settlement imposes non-monetary obligations on the indemnified party without consent), and provide reasonable cooperation.
22. Limitation of liability
To the maximum extent permitted by law, neither party will be liable for any indirect, incidental, special, consequential or punitive damages, or for any loss of profits, revenue, goodwill or data, however caused.
Each party's aggregate liability arising out of or relating to these Terms is limited to the fees paid or payable by the Customer to Attributed in the twelve months preceding the event giving rise to the claim.
The limitations in this section do not apply to: (a) a party's breach of confidentiality; (b) Attributed's indemnification obligations in respect of intellectual-property infringement or the Customer's indemnification obligations in respect of Customer Data; (c) liability for death or personal injury caused by negligence; or (d) fraud, fraudulent misrepresentation or any other liability that cannot be limited under applicable law.
23. Beta features
Attributed may make beta, preview or experimental features available, labelled as such. Beta features are provided "as is", may be modified or discontinued at any time, are excluded from any service-level commitment, and are not subject to the warranties or indemnities in these Terms.
24. Modifications
Attributed may modify the Service from time to time. Attributed may modify these Terms by posting an updated version on attributed.io and, for material changes, notifying the Workspace owner by email at least 30 days before the change takes effect. Continued use of the Service after a change takes effect constitutes acceptance of the change. If the Customer objects to a material change, the Customer may terminate the affected Workspace effective on the change date and obtain a pro-rata refund of pre-paid fees for the period after termination.
25. Governing law and jurisdiction
These Terms are governed by the laws of England and Wales, without regard to its conflict-of-laws rules. The parties submit to the exclusive jurisdiction of the courts of England and Wales for any dispute arising out of or in connection with these Terms, save that nothing prevents either party from seeking interim or injunctive relief in any competent court. Mandatory consumer-protection rights of individuals resident in their country of habitual residence are not affected.
26. Force majeure
Neither party is liable for any failure or delay in performance to the extent caused by circumstances beyond its reasonable control, including acts of God, war, terrorism, civil disturbance, epidemic, governmental action, failures of the public internet or upstream service providers.
27. Notices
Notices to the Customer may be given by email to the address on the Workspace owner account or by in-app notification. Notices to Attributed must be sent to legal@attributed.io and, for matters with legal effect, copied by post to Attributed's registered office in England and Wales.
28. Assignment
The Customer may not assign or transfer these Terms or any rights under them without Attributed's prior written consent. Attributed may assign these Terms in connection with a merger, acquisition, corporate reorganisation or sale of all or substantially all of its assets, or to an affiliate, on notice to the Customer.
29. General
These Terms (together with the Privacy Policy, the DPA where applicable and any order form) constitute the entire agreement between the parties in respect of the Service and supersede all prior or contemporaneous agreements on that subject. If any provision is held unenforceable, the remaining provisions remain in full force. Failure to enforce any right is not a waiver. The parties are independent contractors; nothing in these Terms creates a partnership, agency or employment relationship. There are no third-party beneficiaries.
30. Contact
Attributed Ltd, United Kingdom.
Legal: legal@attributed.io
Support: support@attributed.io
Security: security@attributed.io
These Terms are provided for transparency and do not constitute legal advice.